In a nutshell, I like to turn what often seem to be incredibly complex problems into simple, bold and visually engaging solutions.
A phrase we often like to use is 'cohesive not consistent'. A cohesive solution allows for personality, flexibility and longevity, yet retains a strong, recognisable theme at its core. Whereas consistent solutions can lack these essential qualities. This focus on cohesive solutions, combined with strong ideas and a robust creative process, underpins much of what we do.
I qualified as a graphic designer over 20 years ago. In that time, I've worked across a variety of disciplines for a huge range of clients – from one-man-bands to some of the best-known international brands. Every role, and every client, offered its own unique challenges and required its own bespoke solutions.