I'm at my happiest when leveraging language, wrangling words, and tweaking tone to convince people to embrace new thinking.
Perhaps it takes a single strapline, an inspiring narrative, or a full messaging framework. Maybe it's delivered via novel digital platforms, or through more traditional employee channels. Whatever the outputs, ultimately it's all about understanding the audience and simplifying the complex, until we find the perfect mix of concept and content to drive the desired transformation.
A PhD in Physics is perhaps an unusual background for my role, but it's given me a technical rigour and a focus on detail that has served me well during a decade of strategic and creative copywriting.