How on earth do you normalise asking for a doggy bag?
There’s a culture of embarrassment in the UK around taking home leftover food at the end of a meal. Recognising this, and with food waste reduction from restaurants a key priority, Zero Waste Scotland (ZWS) and the Scottish Government asked for our help to begin transforming consumer and business attitudes to the ‘doggy bag’.
We created the ‘Good to Go’ brand and range of creative materials, which were used during an 8-week pilot scheme at 16 restaurants across Scotland. More than 1400 ‘Good to Go’ containers were given out during the trial, and the doggy bag service was widely advertised on branded posters and table-toppers and through trained restaurant staff talking to diners.
The trial was a huge success. Restaurant plate waste fell by an average of 42%, and 92% of diners who took food home ate it. Staff from all of the participating restaurants reported excellent feedback from customers about the pilot. Following the trial, over a hundred restaurants signed up to the scheme, and ZWS plans to invite another hundred to take part.