How on Earth do you empower young people with dyslexia to reach their full potential?
We have worked closely with the UK-based charity Dyslexia Scotland (DS) on a number of projects, including creating its new campaigning brand and a suite of websites. With the majority of online dyslexia-related content being targeted at adults supporting an identified young person, DS challenged us to help create a digital space specifically for young people aged 8-18 with dyslexia. The solution is Dyslexia Unwrapped.
This mixed-media, collaborative project saw us work closely with Dyslexia Scotland, its Young Ambassadors, and youth groups in its branch network – all supported with a project grant from the Scottish Government's Children and Young People's Early Intervention Fund, through The Corra Foundation. The result is a dyslexia-friendly audio-visual hub, with supporting content and a comprehensive social media strategy.
Dyslexia Unwrapped provides on-tap, age-appropriate information and resources for young people with dyslexia. It features celebratory articles, galleries and videos, to help reduce the stigma associated with dyslexia and enable young people to educate friends and family about it. The site also encourages users to share content (infographics, articles, videos) on social media using the hashtag #WiredDifferently and via Dyslexia Unwrapped channels.