How on earth do you focus on what matters most to put sustainability at the heart of homebuilding?
We were asked to help Barratt Developments forge a closer alignment between its strategic and sustainability priorities – essential in a challenging sector that has an estimated annual UK housing shortage of 250,000 homes, an ongoing skills shortage, and a drive towards zero carbon dwellings.
We began by benchmarking Barratt against other businesses inside and outside its sector, and by conducting a ‘materiality review’. This identified the 12 issues that shaped its sustainability footprint and which mattered most to its stakeholders. These drivers – underpinned with a powerful sustainability narrative – provide the ongoing structural backbone for Barratt’s Sustainability Reports, which we also designed and produced.
Our work has helped Barratt Developments embrace a more strategic approach to sustainability and bring to life its own story in a way that engages all of its stakeholders by focusing on what truly matters most. The programme helped Barratt achieve a 5% boost in the FTSE4GOOD index, and win a Gold Award for sustainability performance from NextGeneration.