Behaviour change campaigns

As a rule, people are reluctant to personal change – they prefer the security of what they already do or know, rather than the uncertainty of the unknown.

However, if you understand their motivations, know the reasons for their resistance, and appreciate the important role of effective, timely engagement in overcoming them, then personal change need not be such a challenging prospect.

We’re experts at getting under the skin of people’s motivations and their barriers to action, and we understand how customers, consumers and communities perceive and respond to internal and external drivers. We’re able to work with you to translate this insight into targeted and effective behaviour change programmes, campaigns and initiatives.